rescue dog portrait
To help senior dogs get adopted, JCPenney Portraits by Lifetouch is partnering with 10 animal shelters nationwide. Ollie, pictured above, is adoptable through Austin Pets Alive! © JCPenney Portraits by Lifetouch

Jan. 24 is Change a Pet’s Life Day

JCPenney is partnering with 10 animal shelters nationwide to help senior dogs get adopted for Change a Pet’s Life Day.
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Animal shelters often have the most difficult time adopting out senior dogs, so Jan. 24 through Feb. 28, JCPenney Portraits by Lifetouch will be photographing and featuring adoptable seniors on its website.

JCPenney will also be offering free pet portraits for customers during those dates.

Kyle is a senior dog adoptable through LA Animal Services. © JCPenney Portraits by Lifetouch.

“The company’s invitation to offer exposure of some of our senior population to their audience is so generous,” says Sarah Collica, director of marketing and communications at Austin Pets Alive!, one of the participating animal shelters. “We are honored and proud to be supported by a community that cares so deeply for pets in need.”

Where can I see adoptable senior dogs?

Visit jcp.com/jcppetportraits to see the adoptable senior dogs at the following shelters:

JCPenney is also donating $1,000 to each shelter and giving a $500 gift card toward pet supplies.

rescue pet portrait
Sloppy Joe is a senior dog adoptable through PAWS Atlanta. © JCPenney Portraits by Lifetouch.

Change a Pet’s Life Day

There are countless ways to change a dog’s life. Reach out to your local shelter and see what supplies, donations or services the animals need. And who knows, maybe your life will be changed, too.

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